OSBORN Engineered Products, a leading manufacturer of specialised equipment for asphalt road building, aggregate processing and concrete production has unified under the new global Astec industries brand.
“We made the decision to unify to make it easier for our dealers and customers to do business with us. By coming together as one organisation, we can offer greater customer service and drive innovation,” said Barry Ruffalo, president and CEO of Astec.
“The rebrand enables us to build our strength together under one common name and purpose. We can better leverage our growth as one Astec team, rather than individual brands.”
Johan Goosen, Regional Managing Director – Africa and Middle East, said Osborn would go to market as Astec with a new logo, colour palette and website.
“This is an exciting new era for our organisation, and our team at Osborn is proud to be part of it, and to be able to offer the resulting benefits to our customers.
“Some of the brands that are familiar to our local customers include Breaker Technology (BTI), KPI-JCI and Astec Mobile Screens, Peterson, Roadtec and Telsmith.”
Goosen said the unification of these brands was a significant part of Astec’s OneASTEC business model and its growth strategy.
“Being able to leverage all the advantages that come with a recognised global brand presents exciting growth opportunities for our operations and our dealers.
“Our ability to offer industry-leading solutions in the entire rock to road value chain means that customers have access to Astec’s complete innovation pipeline and will be well-positioned to capitalise on new products and technologies from Astec to drive their competitiveness.”
The new website replaces the previous subsidiary websites.