THE world’s largest independent supplier of innovative lubricant solutions, covering almost every industry and application, Fuchs Lubricants South Africa, launched three new products at Automechanika Johannesburg earlier this month.
The Fuchs’ stand featured a fully functioning half-cut engine and a half gearbox cutout so visitors could see the company’s wide range of products in action.
“It is a great practical demonstration of all our products and is actually what we use for customer and staff training,” comments Sales Director Andrew Cowling.
Co-located with Futuroad Expo, Automechanika Johannesburg is sub-Saharan Africa’s leading professional event for the truck, bus, and commercial vehicle industry.
“On the passenger side, we focus on both workshops and retail outlets. On the commercial vehicle side, we also cater for trucks and buses,” explains Cowling.
Apart from the new products launched at Automechanika, Fuchs highlighted its extensive range for diverse applications and industries. “We have a vast product range. One of our key selling points is that we have a product for all applications. It is what attracts customers to us. In terms of the new products, these are general upgrades and a reintroduction of our existing portfolio,” highlights Cowling.
Titan GT1 Flex C23 is an upgrade of Titan GT1 Flex 23 that offers substantial fuel economy characteristics for hybrid vehicles in particular.
However, apart from this specific application, it is applicable to 75% of the car parks in South Africa. “It is an exceptional product and a big seller, so this upgrade is just enhancing its approvals and giving it a wider scope than it had before,” says Cowling.
The former includes American Petroleum Institute (API) SP certification, representing the highest quality and technical standard that a manufacturer like Fuchs can achieve. “Adding the API SP accreditation to the product is a great selling point that will make it attractive to an even wider range of vehicle types and uses,” says Cowling.
Titan Cargo Maxx II is an upgrade of Titan Cargo Maxx with benefits such as increased fuel economy and extended drain intervals. A staple of the Fuchs’ range for over a decade, it now also has an upgraded approval matrix and enhanced performance. “We really want to highlight it as our premium heavy-duty engine oil,” stresses Cowling.
Titan Adblue is a new exhaust after-treatment product offered by Fuchs as part of its total solutions approach. “We offer everything from engine to transmission oils, cleaners, and coolants. Whatever the customer needs from a lubricants and grease perspective, we have it.” Titan Adblue therefore plugs a gap in the market as the company strives to offer a complete product basket to customers.
