SUSTAINABILITY leader in the dairy industry, Woodlands Dairy, is the first company in South Africa to introduce the new Tetra Stelo Aseptic packaging format. This unique and innovative packaging features a seamless surface that allows the company to communicate its First Choice brand stories more creatively, and at the same time provides a paper-based, recyclable, lower carbon footprint solution appealing to new-generation consumers.
Marketing executive for Woodlands Dairy and First Choice, Marisa Maccaferri, says the company continually collaborates with its strategic partner, Tetra Pak, to stay abreast of the latest technology available. “Consumer needs are ever-changing, and products are no longer consumed for their nutritional value only. There are other factors at play. As consumers’ living standards improve, our business needs to cater to new elevated demands, which are more personalised and diverse.”
She adds that the new pack format lends itself to more innovative and value-added products. “Consumers want added value, which not only applies to the intrinsic value of a product, but also to the packaging. Factors such as quality and basics that allow them to pursue a greener lifestyle, are very important. With its easy-grip, one-step opening and environmentally sound profile, the pack is highly functional, youthful and allows First Choice products to be differentiated with outstanding shelf impact.
“Furthermore, the package is fitted with the Tetra Pak Stelo WingCap 30, an innovative one-step opening which ensures a perfect grip and a steady flow when pouring through a 30 mm diameter aperture. The visible tamper evidence feature reassures consumers that the product has not been tampered with or opened before.”
