AFTER recently announcing plans to expand its construction lineup into new markets, John Deere has announced its first three construction and forestry dealers responsible for the Southern African region.
They are AFGRI Equipment, Mascor, and Senwes Equipment.
“Each of these dealer groups has made significant enhancements to their business models to serve construction and forestry (C&F) customers and support the new product and service offerings,” John Deere said in a statement.
It added that these dealers would represent John Deere branded construction and forestry products not previously available in the region, including backhoe loaders, wheel loaders, motor graders, crawler dozers, and the latest series of excavators – a first on the continent.
A full range of products and services will also be offered to forestry customers. Product offerings include skidders, feller bunchers, tracked harvesters, and forwarders.
“As part of their readiness to effectively sell and support the new products, local John Deere and dealer employees were trained and skilled on the equipment. Each dealer has dedicated personnel and resources to ensure focus on construction and forestry’s unique and critical customer segments,” the company said.
Pieter Nel, C&F business leader for AFGRI Equipment said, “Our approach is to leverage the John Deere brand and product power with the established and highly reputable AFGRI Equipment customer focus and footprint in Southern Africa. We aim to not try and replicate but to offer unique, innovative, and exciting value propositions to customers.”
Bill Comins, CEO of Mascor said they were were focused on customer service. “This is not a department, but an attitude backed up with the necessary skill and resources. We are ready to dig in and get our hands dirty.”
Managing Director for Senwes Equipment, Ferdie Pieterse, commented on the expansive product offering and the John Deere brand reputation for quality. “It provides us with the opportunity to build on the renowned product quality and performance, exceptional customer support and innovative equipment technologies.”
Antois van der Westhuizen, Managing Director for John Deere Financial in Africa said, “We want to offer solutions on all business platforms. Therefore we’re launching a separate and specialised John Deere Financial solution on construction and forestry equipment.”