Mon, 24 Jun 2024
22.7 C
Durban

Lifeline for COVID-hit hospitality businesses

Home Manufacturing & Processing Food & Beverage Lifeline for COVID-hit hospitality businesses

STRUGGLING restaurants, catering and accommodation establishments that have been hit hard by the devastating impact of COVID-19, now have an opportunity to get back on the road to recovery with the Sekela Hospitality Support Programme.

In an effort to bring some relief and lift the spirits of business owners within the hospitality industry, well-known professional food service brands Marvello and Meadowland owned by Siqalo Foods have partnered with RCL Foods, Your Food Partners and Bidfood to launch the programme.

Valued at a R2 million investment per year, the Sekela Hospitality programme is a holistic, phased programme that provides current black-owned hospitality businesses with back of house training, business coaching, access to capital and business stimulus packages.

“The industry has endured blow after blow during the COVID-19 pandemic with the international travel ban, curfew, recurring alcohol bans, maximum capacity and social distancing restrictions all coming into play,” said Edwin Ukama, Channel Marketing Executive at RCL Foods, Your Food Partners.

“Like most countries, South Africa can’t afford for its hospitality industry to fail. We wanted to do our part and bring a solution to the fore where we can help drive a positive change and see business owners and entrepreneurs achieve their true potential.”

The first phase will allow up to 50 successful applicants to join the programme and receive a 10% purchase discount on any food order placed through Bidfood. In phase two, qualifying beneficiaries will receive relevant top-class back of house training and business coaching, followed by essential financial assistance / support planning and business profiling.

Perpetua Ngulube, Brand Manager of Marvello and Meadowland, said, “We look forward to hearing from motivated applicants who are eager to turn their establishments into professionally-run and financially viable businesses. With this programme we aim to bring much-needed life, passion and positivity back into the hospitality industry and help shape dynamic business leaders.”

To qualify, applying businesses must meet a particular set of criteria. The programme recruitment drive started on 1 March and businesses have until the end of April 2021 to apply by visiting www.sekelahsp.co.za.

Most Popular

SPONSORED NEWS: WEG Africa pioneers local manufacture of MV softstarters

WEG Africa has become the first OEM to produce medium voltage (MV) softstarters in South Africa, reducing lead times for customers and supporting the...

Project proposals requested to sustain water and energy supply to EC ports

TRANSNET National Ports Authority (TNPA) has issued three Requests for Proposals (RFPs) for the construction of two solar-powered seawater desalination plants and a renewable...

NMB an enabling environment for new auto plant

STELLANTIS is privileged to have been invited by the Nelson Mandela Bay Chamber of Commerce to open the chamber’s first ever “Bay of Opportunity...

CESA survey shows higher private sector involvement, lower confidence

BUSINESS confidence remains a pressing concern in South Africa, with Consulting Engineers South Africa’s (CESA) Bi-Annual Economic and Capacity Survey (BECS), for the period...