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Garage shop chain launches private label line

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ENGEN has launched a new private label convenience brand, saying that all products in the range are locally sourced and offer good quality and value.

“Constant innovation is a key driver for Engen, which is why we are extremely excited to launch Quickshop & Co., our private label range which is authentically South African and offers exceptional value and convenience,” said General Manager: Retail, Seelan Naidoo.

“The range of proudly South African products is available at participating Engen Quickshop stores including a braai range, which many South Africans are already enjoying this summer.”

The latter includes briquettes, firelighters, marinades, sauces and spices, paper straws, serviettes, light and heavyweight foil, sea salt and black pepper, utensils, serviettes, sparkling and still water, plates and cups, and a cutlery range.

According to the company, it has made an effort to use local and sustainable sourcing for the new range.

For example, Quickshop & Co. sparkling and still water (500ml,1l, 5l) is sourced close to Matjiesfontein in the Karoo, an area said to be one of the richest sources of pure mineral water, while the branded briquettes are made from Namibian intruder bush, which is harvested to return grassland to its original state.

“Some exciting plans ahead include the launch of the Quickshop & Co. biltong, dried fruit and nuts range in February 2021,” Naidoo said. “It’s about never standing still, and continually seeking relevant and innovative ways to meaningfully impact our customers lives.”

He said the Engen 1app, launched in July 2020, had also been well received as it provides a safer customer service experience, as there is no touching of devices, cards or cash required.

“Now our new private label brand aims to provide quality, value and variety that our customers can trust while on the move.”

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