MERCEDES-Benz Trucks, a brand of Daimler Trucks & Buses Southern Africa (DTBSA) achieved market leader position in the Heavy-Duty Truck (HDT) segment in 2020 relative to direct competitors, despite the impact of COVID-19 on the industry.
“We made bold moves last year during tough times and the results are showing,” said Maretha Gerber, Head of Mercedes-Benz Trucks.
“This could not have been possible without the dedication and resilience demonstrated by our internal staff and dealer partners to excel, collaborate, adjust and push ahead through all that was thrown at us and for this we are deeply grateful.”
Gerber also thanked customers for their trust in their trucks.
Another contributor to the company’s success, she said, had been the successful launch of the New Actros – winner of the 2020 International Truck of the Year title holder – which was well received by the South African market due to its “ground breaking innovations”.
In addition, the expansion of the Arocs range with six new models meant that the brand had a complete HDT portfolio to offer to its customers within the segment.
All of the company’s trucks are assembled at its production plant in East London.