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Automaker retains passenger car crown

Home Manufacturing & Processing Automotive Automaker retains passenger car crown

VOLKSWAGEN sold a combined 32,603 passenger cars and commercial vehicles in South Africa in the first six months of 2021.

This comprised 29,772 passenger cars units and 2,881 commercial vehicle units, contributing to automaker selling 6,824 more vehicles this year compared to the same period in 2020 which was affected by the hard lockdown in April.

This means the Volkswagen brand leads the South African passenger car market with a market share of 24.4%, said Steffen Knapp, Head of the Volkswagen Passenger Cars.

“The automotive industry has been severely affected by the worldwide shortage of semi-conductor chips and vehicle transportation related challenges this year, so to have increased our sales from last year is a remarkable achievement,” Knapp said.

“I commend the Volkswagen Dealer Network which accounted for over 70% of our sales in the first six months of 2021.”

The locally manufactured Polo Vivo is South Africa’s best-selling passenger car with 11,560 units sold in the first six months of the year. The Polo, also manufactured at Volkswagen’s plant in Kariega (formerly Uitenhage) and exported to international markets, is the second best-selling passenger car in South Africa with 9,045 units sold in the same period.

“The Volkswagen T SUV model range which consists of the T-Cross, T-Roc, Tiguan, Tiguan Allspace and the Touareg, continues to perform well in the local market with 6 609 units sold in the first half of the year.

“The T-Cross, is the top-selling model in the A0 SUV segment and also our best-selling imported derivative with 3 893 units sold in the first six months of this year, amounting for over half of our SUV sales,” said Knapp.

The Amarok double cab bakkie is the best-selling model for Volkswagen Commercial Vehicles this year with 908 units sold in the first six months of 2021. The Volkswagen Commercial Vehicles T6.1 model range sold a combined 823 units in the first half of the year.

The Volkswagen vehicle portfolio in South Africa will be bolstered by new model introductions in the second half of the year. The new Tiguan was recently launched into the local market. Retail of the Golf 8 GTI, which is Volkswagen’s most anticipated launch this year, will commence in September. Volkswagen Commercial Vehicles will be introducing the new generation Caddy in October.

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